In February 2009, monthly sales of passenger cars in India exceeded 100,000 cars. With so many used cars bought and sold and so many new cars coming into the market, its difficult to know which car is best suited for us.
Well there are couple of indian websites which offer New Car reviews, a Used Car buying and selling platform. We will look at 3 websites which are popular in 2009 and also we will see what are the most searched keywords related to buying cars.
Gaadi, Zigwheels, Carwale 3 websites offer more or less similar features with few distinctions. But we should know which site is gaining popularity among these websites and how the traffic is increasing.
Increase in Unique Visitors Per Month over the past 1 year for Gaadi, Zigwheels, Carwale says it all.
Zigwheels - Has seen a increase in Unique Visitors Per Month from 1277 to 13220 Unique Visitors. That's a increase in 935.24 Percent year on year. This is huge for a website butlot of marketing went into this and this website is part of IndiaTimes venture.
Carwale - Has seen a increase in Unique Visitors Per Month from 7263 to 8913 Unique Visitors. That's a increase in 22.72 Percent year on year. This website is in the market from a long time. Traffic increased during May but dropped at a later stage.
But here the most important thing is websites can drive up traffic by buying lot of advertising. This may mislead people. Engagement metrics is the one which should be looked at. That means what are the total visits to a website and how is it growing.
If we look at Total Visits Gaadi tops with a yearly change of 3391.78 percent followed by Carwale 286.46 percent and Zigwheels 1306.89 percent.
Top Search Terms in Automobile
Top Car Brands Searched For in 2009 on Internet
Below are some popular cars searched for in the year 2009.
No comments:
Post a Comment