Searches performed on Health Insurance is far more greater than motor, home and travel. Health insurance picked up in mid 2007.
In UK travel insurance related search terms are most search for and in US health insurance leads. In India less number people search for motor insurance online and no one cares about home and travel insurance.
Health Insurance had the highest proportion of branded search terms amongst all the portfolios, with order of their popularity
- Star health insurance - India's first Exclusive Health Insurance Company is the most searched for
- ICICI Health insurance
- Reliance Health insurance
- Bajaj Health insurance
Leading Motor insurance providers in India
- ICICI Motor Insurance
- Bajaj Motor Insurance
- General Insurance
Leading Home insurance providers in India
- ICICI Home Insurance
- HDFC Home Insurance
- LIC Home Insurance
Leading Travel insurance providers in India
- TATA Travel Insurance
- Bajaj Travel Insurance
- AIG Travel Insurance
- ICICI Travel Insurance
Leading Car insurance providers in India
- TATA Car Insurance
- ICICI Car Insurance
- Reliance Car Insurance(Reliance is among the fast raising searches for Car Insurance)
- Bajaj Car Insurance
Search terms with the word ‘cheap’ and the word ‘compare’ doesn’t show in the popular searches. That means that consumers are not aware of these terms.
No comments:
Post a Comment